Ferrari 12 Cilindri Tailor Made
Venue : Ferrari Banpo
Date : 2026.01.19 - 01.21
Artists : Dahye Jeong, Hyunhee Kim, Graycode & jiiiiin, Taehyun Lee
Curated by: Coolhunting
Inspired by Tradition, Driven by Innovation
Ferrari and COOL HUNTING collaborate with contemporary Korean artists, creating a one-of-a-kind 12Cilindri Tailor Made honoring Korea
Over the past decade global fascination with Korea has continued to grow intensely. And yet, the question "What does it mean to be Korean?" remains.
The Ferrari 12Cilindri Tailor Made was conceived, curated and creatively dinected by COOL HUNTING. Over two years, Ferrari and the participating artists pursued an approach defined not by ornamentation but by cultural exchange. Technical experimentation and conceptual risk produced a genuine collaboration, generating outcomes that extend beyond the project itself.
Solidarity forms another essential foundation. The concept of Danilminjok enabled Korea to withstand repeated invasions through collective cohesion.
This spirit is expressed through Malchong, a horsehair braiding technique once reserved for Joseon era aristoraoy, Dahye Jeong reinterprets the oraftas a contemporary structure of interconnection, integrating it into the dashboard and developing it into a new textile. The motif continues across the sunroof, which is soreen printed using the same pattern, casting shifting shadows that echo Korea's adaptive strength.
The Ferrari 12Clindri Tailor Made brings together lacquer tradition buil through patience, braided horsehair shaped by solidarity, surfaces that hold memory and autonomy, and sound translated into visual and sonia form. Anchored In the shared principle "Inspined by Thadition, Driven by Innovation," which is also the bespoke car's name, the project aligns Korea and Fernari through oultural memory as a means of moving forward.
Photo by
- Ferrari
- Josh Rubin
Contact Information:
info@solunacraft.com